Join world-record-holding alpinist Masha Gordon, for an exclusive talk on backcountry skiing in Japan-home to the world's most legendary powder.
With two Guinness World Records under her belt, Masha will share her expert insights into navigating Japan’s remote backcountry terrain, the challenges of skiing and the best ways to make your own trip unforgettable.
Dreaming of bottomless powder, tree runs straight out of a fantasy, and the ultimate Japow adventure?
Join us at the Arcteryx Piccadilly store for an exclusive session with our ambassador Masha Gordon, who is fresh off the slopes of Japan’s legendary backcountry. From trip logistics and planning hacks to avalanche safety and secret stashes, get the inside track on making your dream ski trip a reality. Expect epic photo and video footage, expert tips, and plenty of stoke. Whether you are a seasoned shredder or just Japow-curious, this is one you wouldn’t want to miss.
Date: Tuesday, 11th February
Time: 7:30 pm
Location: Arc'teryx Piccadilly, 212 Piccadilly, London W1J 9HL
Refreshments will be provided.
Spaces are limited, don't miss out on this unique opportunity to learn from one of the best in the business.
Meet a Londoner who thrives in thin air finding solace in some of the world’s least hospitable places. Masha’s favorite pastime involves rising at unsocial hours to climb north faces or ski touring towards steep alpine gullies. Over the past decade, Masha has spent over a year sleeping in tents, summiting several 8,000-meter peaks, and embarking on more than 30 expeditions. Her endeavors earned her two Guinness World Records and helped develop a passion for tackling unclimbed peaks. In 2024, she led an expedition to a remote area in Northern Pakistan, achieving three first ascents—a privilege that also allowed the team to name them.
As a proud mother of two, Masha believes adventure is one of the best ways to forge strong parental bonds and create lasting memories. She’s often seen climbing alongside her teenage son, @littlealpinist, whether scaling El Capitan, ice climbing in the Alps, or following his lead on sport routes in Greece.
Passionate about empowering women, Masha founded GRIT&ROCK, a foundation dedicated to championing women in alpinism. Since its launch nine years ago, the charity has supported more than 30 female-led expeditions and, in 2024 alone, sponsored 28 women in pioneering alpine exploration.
