Berlin-based designer Lea Roesch combines personal identity, inclusivity, and responsible production in her label.
Through a collection of bags, accessories, and clothing, she creates timeless pieces suitable for all ages, body types, and styles. Her bags, crafted from German truck tarpaulins, are handmade in Berlin and Brandenburg; each piece showcases the material's durability, character, and individuality.
She is actively committed to environmental protection and ethical standards, placing a clear emphasis on local manufacturing, fair wages, and inclusive working conditions. She also works extensively with deadstock cotton, wool, leather, and vintage sweaters and scarves, transforming existing materials into durable products with a new purpose. Rather than following fleeting trends, her ongoing design process prioritizes quality, longevity, and resource conservation.
System 0™ is our circularity program, built upon three decades of disruptive evolution. System 0™ redefines how we design gear, the materials we use, and how we keep our products in use for as long as possible through ReBIRD™.
It also addresses what happens to them at the end of their lifecycle—without compromising our standards for durability and performance.
No single product or service is fully circular on its own. It is the ecosystem of products and services that brings circularity to life.
Makayla Wray is an artist and seamstress who runs MAW Studio, a New York–based atelier specializing in sustainable practices, repurposed materials, leatherwork, unique and complex construction, world-building, and small-scale production. Her practice is rooted in problem-solving through alternative options and resourceful methods, with an emphasis on accessibility, consideration, and collaboration across young emerging talent, established brands, and local communities.
PedalMAW, Wray’s portable tailoring cart, extends this philosophy into mending and repair, creating accessible ways to prolong the life of garments and keep materials in circulation. Across her studio practice, Wray approaches making as an ongoing process of care—finding inventive solutions, maximizing existing resources, and challenging conventional approaches to production.
MAW Studio positions resourcefulness, craftsmanship, sustainability, and accessibility at the center of both process and product, creating a space where experimentation and practical problem-solving can coexist with a heightened attention to quality, utility, and design.
